Apurva Dey

Apurva Dey is an experienced professional at American Express, currently serving as Director of Business Development Analytics and Director of Global Loyalty Product Analytics since August 2016. Responsibilities include managing a team to drive data-informed strategies that reduce loyalty rewards expenses and overseeing analytics for the Global Amex Loyalty Program. Prior experience includes roles as Senior Manager, Manager, and Assistant Manager, focusing on go-to-market initiatives, campaign performance measurement, and the implementation of innovative billing triggers. Apurva's career at American Express began as a Business Analyst, utilizing machine learning to enhance cross-sell and upsell models, significantly improving response rates and revenue. Educational qualifications include a Master of Science in Economics from Indira Gandhi Institute of Development Research and a Bachelor of Science in Mathematics from Lady Shri Ram College for Women.