Daniela Micchetti

Daniela Micchetti is an experienced Insurance Marketing & Product Manager at American Express since July 2012, with a focus on developing ATL and BTL campaigns that emphasize ROI and KPI. Daniela's expertise includes digital media brand campaigns, budget management, and team leadership. Previous roles at American Express encompassed CRM and cross-product communication, planning customer life-cycle campaigns, and managing special projects such as the mobile app "Qui American Express." Prior to American Express, Daniela served as a Junior Marketing Manager at Weekendesk Italia and as a Sales Account Specialist at Bradipo Travel Designer, gaining valuable experience in client management and market analysis. Daniela holds a Bachelor's degree in Public and Organization Communications and a Master's degree in Marketing and Communications from Sapienza Università di Roma. Additionally, Daniela is currently pursuing a Summer School Program in Marketing and International Business at Temple University.