American Express
Elizabeth Rutledge is the Chief Marketing Officer at American Express, overseeing the brand’s global media, communications, sponsorships, experiences and customer insights. She is a member of the company’s Executive Committee and is passionate about providing the “Powerful Backing” of American Express to colleagues and customers around the globe through innovative content and initiatives.
Previously, Elizabeth was Executive Vice President, U.S. Card Products and Benefits and had responsibility for American Express’ Consumer Charge and Lending portfolios, Co-Brand products and Membership Rewards. Prior to that, Elizabeth was Executive Vice President, Global Network Marketing and Information, where she delivered powerful marketing and insights to American Express merchants around the world.
Elizabeth is on the Board of Directors for the Association of National Advertisers, the Ad Council and the YMCA of Greater New York. She is also a member of the Adweek Diversity, Equity and Inclusion Council. Elizabeth has been recognized as an Adweek 2018 Brand Genius Award winner and was named to AdAge’s “Women to Watch” Class of 2019, The Holmes Report “Influence 100” 2019 list and Brand Innovators “Top 100 Women in Brand Marketing.”
Elizabeth is a graduate of Princeton University and holds an MBA from New York University.
American Express
495 followers
American Express is an integrated payments company. They provide credit and charge cards to consumers, small businesses, mid-sized companies, and large corporations. Additionally, they offer products and insights to aid in business success. They are one of the largest financial services corporations in the world. As a global business, they cater to various customer groups through mobile and online applications, affiliate marketing, customer referral programs, third-party serve providers, business partners, direct mail, telephone, in-house sales, and direct response advertising. Their customers consist of consumers, travelers, businesses, merchants, and partners. With each customer, American Express works to amplify the power of every transaction. Their global headquarters is based in NYC, however, they operate in over 110 countries with 55 total office locations worldwide. They estimate around 60,000 colleagues are stationed around the world. American Express primarily engages in three operating segments: Global Consumer Services Group, Global Commercial Services, and Global Merchant and Network Services. They function together through their Integrated Payments Platform. Their Integrated Payments Platform allows American Express to analyze information on Card Member spending and build analytical tools to underwrite risk, reduce fraud, and provide targeted marketing for merchants. Their card-issuing business offers a broad set of card products to a diverse consumer and commercial customer base. Their merchant-acquiring business builds and manages relationships with merchants that choose American Express cards. This includes signing new merchants to accept their cards and handling servicing for merchants. Lastly, their Card Network Business establishes and maintains relationships in 103 countries with third-party banks to extend the reach of their global network.