Lisa Hard

Lisa Hard has extensive experience in the insurance and digital marketing sectors, currently serving as the UK Insurance Senior Manager at American Express since March 2013, where responsibilities include product management and digital acquisition strategies for various insurance lines. Prior to this role, Lisa was the CRM and Email Marketing Manager at Tesco Compare, contributing to the establishment of the business, and served as Email Manager at RBS Insurance, enhancing customer engagement through email strategies. Additionally, Lisa was Head of CRM, Data, and Analytics at dnx ltd, overseeing a team focused on integrated digital marketing and CRM execution. Lisa's career also includes a Senior Manager position at Zurich Insurance, emphasizing general insurance and partnerships in the personal lines segment. Educational qualifications include a BA Honours in French Studies from the University of Warwick.