Paola Tafich Kalifa

Paola Tafich Kalifa is an accomplished professional with extensive experience in strategy, marketing, and product management across renowned companies. Currently serving as Strategy & Marketing Senior Manager for Consumer Products at American Express since June 2021, Paola has held several key roles including Digital & Innovation Senior Manager and Digital Manager for the Consumer Portfolio. Prior experience includes leadership positions at DiDi as Product Operations and User Experience Lead and Marketing Manager, as well as roles in marketing at Unilever and HEINEKEN MÉXICO, where significant contributions included leading brand strategic plans and achieving notable volume growth. Paola's career began with revenue management roles at Arca Continental. Educational background includes a Bachelor’s degree in International Marketing from Universidad de Monterrey and a Bachelor of Commerce from Shanghai University.