Shagun Aulakh

Shagun Aulakh is an experienced product management and marketing professional with a robust background in experimentation and digital optimization. Currently serving as Director of Product Management for the Experimentation team at American Express, Shagun leads the strategy and implementation of an in-house experimentation platform aimed at enhancing product development. Prior experience includes a role as Director of Growth Marketing at Wellhub, where responsibilities included overseeing web experience and driving lead generation initiatives. Shagun has held various leadership positions in marketing across multiple companies, such as Tophatter, Optimizely, Charlotte Russe, Macy's, and Gap Online, focusing on growth strategies, digital marketing, and project management. Shagun holds a Bachelor's Degree in International Business and Marketing from the University of Georgia.