Andrea Rhoades

Andrea Rhoades is a seasoned professional in strategy design and client experience, currently serving as a Strategy Design Consultant for Auto Telematics at American Family Insurance since July 2023. In this role, Andrea focuses on enhancing telematics solutions through data-driven strategies and human-centered design, while facilitating workshops and collaborating with business partners. Prior experience includes a tenure as a Senior Client Experience Consultant at COUNTRY Financial®, where ethnographic research and customer feedback surveys were central to experience improvements. Andrea has also contributed as an Innovation Team Analyst and Social Enablement Analyst at State Farm, improving social strategies and conducting user experience testing. Early career roles included a Communication Specialist at Carl Sandburg College and internships in media relations, highlighted by a B.S. in Public Relations from Illinois State University.