Chantell Hernandez

Chantell Hernandez, MBA, currently serves as a Sr. Marketing Analyst in Digital Marketing at American Family Insurance since June 2023. Prior experience includes a role as Marketing Operations & Analytics Advisor at Dell Technologies, where significant contributions included enhancing conversion rates by 5%, developing a multitouch attribution algorithm for a $75B pipeline, and increasing marketing effectiveness by 320% year-over-year. Additionally, Chantell worked as a Marketing Consultant for Farm2Facts, focusing on SEO and content strategies, and held positions at Dell Technologies and Hasbro, where trade marketing and analytical skills were further developed. Educational credentials comprise an MBA in Marketing Analytics & Insights from the University of Wisconsin-Madison and a B.B.A. in Marketing from Florida International University.