American Fashion owns multiple fashion brands and has become the first company to employ the closed business model, from design, material purchase to product manufacture and distribution (including wholesale and retail) in the areas of: daily intimate wear, premium fashion lingerie, athleisure wear, beach wear, accessories, as well as a range of other products. 

5 brands that are under the American Fashion company include: 
✔️ iBasic daily intimate wear brand for the whole family
✔️ iBasic 365 daily underwear, swimwear and yoga wear brand
✔️ iBX athleisure /active wear brand
✔️ Isla Vista beach wear and accessories brand
✔️ Zenna premium fashion lingerie brand

Vision: 
Our goal is to elevate American Fashion to a leading company in fashion that strives towards sustainable development and brings about practical values to clients, employees, and shareholders. 

Mission: 
- For customers: Quality products and services with the best price and unique and convenient shopping experience. (Diversified products for all).
- For employees: An ideal workspace with key elements constituent of the company culture: Collaboration & Respect - Honesty & Transparency - Creative & Passion
- For partners: A trustworthy company with cooperative policies and quality and professional support. 
- Shareholders: A company that best protects and ensures shareholders'​ interests.

American Fashion

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