American Friends of Magen David Adom
Rob Rosenthal is an accomplished marketing professional with extensive experience in nonprofit and media sectors. Currently serving as Chief Marketing Officer for American Friends of Magen David Adom since January 2012, Rob leads marketing initiatives for Israel's emergency response agency. Previously, Rob held key roles at UJA-Federation of New York, where responsibilities included Executive Director of Creative Services and Marketing Communications. Additional experience includes positions as copywriter and co-creative director at Robbett Advocacy Media, Vice President of Corporate Communications at Katz Media, and Staff Reporter at Dow Jones. Rob's educational background includes studies at LIU Post and Dickinson College.
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American Friends of Magen David Adom
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Magen David Adom is Israel’s national paramedic and Red Cross service. A leader in mass-casualty response and in EMS technology, Magen David Adom (MDA) treats and transports nearly 1 million people to hospitals every year, collects, safety tests, and distributes nearly all the blood to Israel’s hospitals, and, through its affiliation with the Red Cross movement, responds to disasters around the world. American Friends of Magen David Adom strives to make MDA one of the best-known causes within the American Jewish community, and among the best-known Israeli organizations in the Christian and American communities in general. Leveraging that brand equity, AFMDA seeks to raise increasing amounts of revenue to support MDA's lifesaving activities in Israel and around the world.