James L. Coleman has a diverse work experience spanning over several decades.
Currently, they hold the position of Executive Vice President, Chief Revenue Officer at American Guardian Warranty Services, Inc. In this role, they are responsible for driving overall revenue growth and value creation through strategic growth and execution efforts. James L. leads various functions such as sales, agency distribution, marketing, business development, and pricing/revenue operations.
Before joining American Guardian Warranty Services, Inc., James worked as an Independent Advisor from January 2020 to September 2021.
Prior to that, they served as Senior Vice President, Chief Enterprise Marketing Officer at Trustmark from August 2014 to December 2019. As the company's first CMO, they led transformative change campaigns, including the "One Enterprise Brand Initiative," which improved cross-selling, customer retention, and unified all business lines. James L. also developed a long-term digital transformation roadmap.
From July 2007 to August 2014, James held the position of Senior Vice President, Global Chief Marketing Officer at Combined Insurance (a Chubb Company). In this role, they revitalized the company's sales model and built the global marketing function and architecture.
Before that, they were Senior Vice President, Global Chief Marketing Officer at Culligan International from May 2005 to December 2006. James L. led a complete brand refresh, including the development of a consumer-focused brand identity, integrated marketing campaigns, and digital initiatives.
From August 2000 to May 2005, James worked at Northwestern Mutual as Vice President, Marketing. James L. played a key role in the company's brand strategy and spearheaded a complete rebranding effort.
James began their career at ExxonMobil in 1986 and held various leadership roles in marketing. These roles included Manager, Marketing Communications - Mobil Consumer Fuels Business, Global Marketing Manager, Packaged Goods Business, Manager, Marketing Communications - Mobil Latin America & Caribbean. James L. was involved in driving consumer-focused rebranding and repositioning strategies, launching groundbreaking programs, and leading marketing initiatives in Latin American countries.
James L. Coleman holds a Bachelor of Science degree in Management from Rutgers University. No specific start or end years have been provided for their education at the institution.
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