Rebecca Carlson

Rebecca Carlson is a seasoned professional with over three decades of experience in market research and strategic consulting. Since 1995, Rebecca has served as Principal at RHC Associates, LLC, where expertise lies in combining market and competitive intelligence with customer insights to inform strategic planning for clients. In addition to this role, Rebecca has been a Board Member and Vice President of Programming for the American Marketing Association since 1999. Previous roles include Manager of Market Research at Marvin Windows and Doors, where Rebecca established the Market Research Department, and Manager of Sales Support & Market Research at Dataserv, where a similar department was created. Earlier career experience includes serving as Manager of Market Research at Equitable Life Leasing Corporation, contributing to the development of market strategies and training programs. Rebecca holds education credentials from The University of Iowa Tippie College of Business and the University of Minnesota.