American Medical Association
Rachelle Koenig is an experienced content strategist and business development consultant with a rich background across various sectors, including healthcare, B2B, and marketing. Currently serving as a Senior Content Strategist at Clariant Creative Agency, Rachelle leads content strategy for healthcare clients, focusing on strategic planning and mentorship. As the founder of RocketWriters, Rachelle collaborates with clients to create impactful content that fosters trust and engagement. Rachelle's experience includes roles as a Board Trustee for the Village of Oswego, and content strategist/copywriter for the American Medical Association, where Rachelle has led significant content rearchitecture projects and developed B2B marketing materials. Further experience as a consultant for Creative Graphics Management and as a business development consultant/writer at Pastorelle Marketing Group highlights Rachelle's expertise in crafting high-stakes proposals and content strategies. Rachelle holds dual Bachelor of Arts degrees in Advertising and Telecommunications from Michigan State University.
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