Andy McShane

Andy McShane joined APEI in February 2022 as Senior Vice President, Engagement, Automation, and Performance Analytics. His focus is on creating a best-in-class experience throughout the student journey, including managing websites, marketing automation and lead nurturing capabilities, journey and audience strategy, and marketing and media analytics.

Previously, Mr. McShane served as CEO of an investment education platform and as CMO of a portfolio management software company, overseeing all facets of marketing and sales, including demand generation, product marketing, funnel marketing, and user experience. While serving as CMO, he created a data-centered system that rapidly measured and optimized every aspect of the customer journey, and in just two years he doubled customer growth, revenue, and EBITDA.

Mr. McShane also possesses deep experience in education. Prior to his time in finance, Andy spent seven years at Laureate Education as Executive Director of Digital Marketing where he led affiliate marketing, international marketing, and the entire digital user experience for five global institutions in over 100 countries. During his tenure, he consistently drove improvements in acquisition and retention rates through robust content marketing, geo-targeting, and conversion rate optimization strategies.

He attended the Berklee College of Music and earned his BA in English Language and Literature from the University of Maryland.