Anna Fabrega

Anna Fabrega is Chief Executive Officer for Freshly, LLC, a $500MM+ D2C fresh prepared food subscription service that was recently acquired by Nestle USA.

Anna is a growth-oriented leader with over 22 years of business, operations, and organizational leadership experience at high growth early-stage businesses as well as large, scaled organizations. Her experience runs the gamut from brand/marketing, distribution and supply chain, to ecommerce, physical retail, technology, and CPG. During her career, she has built a reputation for her ability in operational excellence, innovative strategic thinking, leading leaders, and working with the highest level of integrity, along with a deep and passionate commitment to putting the customer first.

Upon earning a BA with the highest honors from the University of Florida in 1999, Ms. Fabrega started her career at McMaster-Carr, managing various distribution operations at a 300,000 sq. ft. facility carrying over 500,000 products. She earned an MBA in 2004 from Kellogg School of Management and took a leadership role at Stripes, a 500+ store convenience store chain (now owned by 7-11), where she spent time in field operations, category management, and ultimately led brand, marketing, PR, and merchandising for over 500 stores, while also building and leading a wholly owned financial services subsidiary.

In 2008, Ms. Fabrega migrated to Microsoft, where she served as part of the global brand strategy team and led the strategic brand migration of all on-premises server-based products to the cloud, before transitioning to Amazon in 2011.

At Amazon, she ran the $4B Sports and Outdoors business before joining the Amazon Go team in 2014 as the business leader responsible for developing and operating stores using Just Walk Out technology. As she built the organization from the ground up over the next six years, she took on increasing levels of responsibility, ultimately serving as the leader of the entire Amazon Go store organization (merchandising, marketing, field ops, supply chain, product management, research science, real estate, construction, and design) and the Amazon Kitchen (fresh prepared private label) organization (700+ people in total). During her six-year tenure leading Amazon Go, she scaled the business to 28 stores across 4 cities and launched Amazon Go Grocery, the first full Just Walk Out grocery store.

Anna is a big thinker who balances scrappiness with operational and financial rigor. She has a high degree of curiosity and is well-known for her ability to ask the right questions, look around corners, and to be clear and concise with her direction and advisement. She is based out of NYC.