American Rental Association
Alexandra Dirck is an experienced administrative and program management professional with a strong background in marketing and business development. Currently serving as Executive Administrator & Board Liaison for the American Rental Association since February 2020, Alexandra coordinates meetings and facilitates communication among the board of directors, CEO, and various committees. Previous experience includes roles as Program Manager at ARA, Marketing Coordinator at McCarthy-Bush Corporation, and Business Development at Midwest Janitorial Service, Inc., demonstrating a consistent ability to strengthen relationships and manage projects effectively. Alexandra began their career in sales at Hotel Blackhawk and held key positions at Capri College, focusing on admissions and social media engagement. Alexandra holds a Bachelor of Arts degree in Public Relations, Marketing & Communication from St. Ambrose University.
American Rental Association
The American Rental Association's purpose is to promote the success of our members and advance the growth of the equipment and event rental community. Our association's team of employees work every day to support the rental community through the development of educational materials, government advocacy, risk management, and so much more. We're dedicated to embracing the changes of the future and ensuring our members are ready to face whatever comes their way.