American Royal Association
Allyssa King has an extensive background in communications and event management, currently serving as the Director of Communications at American Royal Association since August 2012, where additional roles include Livestock Event Manager and Event Manager for Equine Events. Prior to this position, Allyssa gained valuable experience as the Head Spirit Squad Coach at Baker University from August 2011 to June 2019. Allyssa holds a Bachelor of Science (B.S.) degree in Mass Communication/Media Studies from Baker University, earned between 2004 and 2008.
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American Royal Association
A Kansas City tradition since 1899, the American Royal is a 501(c)(3) not-for-profit organization whose mission is to be the nation’s leader for food and agriculture education, events, and engagement. The American Royal provides opportunities for nearly half a million youth and adults from around the world to engage in high-quality events and experiences, including nationally competitive livestock shows, the world’s largest barbecue competition, regional and national equine shows, youth and professional rodeos, and elementary and secondary education outreach. Support from partners, members, and volunteers help the American Royal achieve its vision of a world where food and agriculture are celebrated, and all generations are committed to its future.