LC

Loretta E. Cranbourne

Managing Director, Membership, Marketing & Sales at American Society of Civil Engineers

Loretta Cranbourne, MBA, CAE, CDMP, ENV SP, is an accomplished executive with extensive experience in membership, marketing, and sales within the nonprofit sector. Currently serving as Managing Director at the American Society of Civil Engineers since August 2010, Loretta is a key member of the Senior Leadership team and oversees P&L responsibilities for membership dues and various revenue streams, driving sustainable growth. Previous roles include Associate Vice President at Lipman Hearne, where Loretta managed account relations and brand strategy for notable clients, and Product Manager at Merck, handling P&L for major consumer product lines. Loretta's educational background includes an MBA from Columbia Business School and a BA from Georgetown University.

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