CF

Christina Francisco

Senior Director Digital Engagement at ASHP

Christina Francisco has a diverse work experience that spans across various industries. Christina currently holds the position of Senior Director, Digital Engagement at ASHP since June 2023. Prior to this, they worked as the Director, Digital Marketing and Strategy at ASHP from August 2018 to August 2023.

In 2020, Christina joined Georgetown University School of Continuing Studies as a Capstone Adviser/Adjunct Lecturer, where they worked with students on a one-on-one basis to guide them through their final course in the Master of Professional Studies Integrated Marketing and Communications Program.

From 2018 to 2021, Christina served on the Board of Directors at Washington Women in Public Relations, holding the positions of Digital Marketing Co-Chair, Vice President, and then President.

Between 2015 and 2018, Christina was the Director of Digital Marketing at the American Diabetes Association, where they developed and implemented marketing plans, managed a $1M budget, and oversaw a team of 5.

From 2009 to 2015, Christina worked as a Customer Relationship Management (CRM) Program Manager at the Partnership for Public Service, leading the implementation and configuration of Salesforce.com and Convio Luminate.

Christina started their career in 2007, working as an Outside Plant Jobs (OSP) and Fiber to the Node (FTTN) Engineer at CHC Consulting, LLC, where they completed projects for AT&T's Project U-verse and managed splicing technician teams. Additionally, they developed and implemented training programs for internal employees.

Before that, in 2007, Christina held the role of Account Executive at Surf Investments Ltd, where they supervised warranty claims with various tech companies and managed accounts payable and accounts receivable transactions.

Christina Francisco completed their Masters in Integrated Marketing Communications from Georgetown University from 2016 to 2018. Prior to that, they attended San Diego State University from 2001 to 2006, but the field of study and degree obtained during that period are not specified. In addition to their academic qualifications, Christina obtained the Certified Pharmacy Executive Leader (CPEL) certification from ASHP in April 2023.

Links

Timeline

  • Senior Director Digital Engagement

    June, 2023 - present

  • Director Digital Marketing And Strategy

    August, 2018

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