Maritza Matheus

Maritza Matheus is a seasoned professional with extensive experience in market insights and strategic consulting. Currently serving as Senior Manager of Member & Market Insights at ASHP since 2018, Maritza drives business and marketing strategies through data analysis and research services. Prior roles include President of Matheus Marketing, LLC and President of the Mid Atlantic Chapter of the Insights Association. Maritza also held significant positions as a contractor for the Agency for Healthcare Research and Quality and as Marketing Research Director at EurekaFacts, LLC. With a strong foundation in qualitative and quantitative research methodologies, Maritza has collaborated with various federal agencies and notable private sector clients. Maritza holds an MBA in Healthcare Marketing from the University at Buffalo and a BBA in International Marketing from The George Washington University.