American Student Assistance
Greg Smith has a diverse and extensive work experience in the field of marketing and client services. Greg is currently serving as the Vice President of Marketing at American Student Assistance, where they lead the in-house marketing agency responsible for engaging and impacting millions of middle and high school students through digital campaigns. Prior to this, Greg worked as the Managing Director at EMI Strategic Marketing, overseeing the relationship with a top 15 U.S. bank. Greg also held leadership positions at EMC, where they designed and implemented centralized marketing models and collaborated with sales and operations leaders to reshape the channel sales culture. Greg's experience also includes serving as the Executive Director of Client Services at Circles, where they managed a major client account, and as a Vice President at Digitas, where they designed marketing campaigns for various companies and grew account revenues significantly. Before entering the marketing field, Greg held multiple positions in business operations and client services at Telespectrum, where they contributed to the company's growth and eventual sale.
Greg Smith attended Saint Michael's College from 1988 to 1992, majoring in Business & Finance. No degree information is provided.
American Student Assistance
American Student Assistance™ (ASA) is changing the way kids learn about careers and navigate postsecondary pathways through exploration, work-based learning, and free digital experiences. ASA meets students both in and beyond the classroom with digital tools, resources, and information to empower their career planning journeys. We believe that exploring career possibilities, as early as middle school, and having equitable access to education-to-career pathways aligned with one’s passions and goals will result in greater confidence and long-term success for all students.