Americanas
Leonardo Narciso de Sant'Anna is an accomplished professional with extensive experience in customer analytics, marketing, and operational efficiency. Currently serving as a Senior Analyst in Customer Analytics at Americanas S.A. since March 2013, Leonardo has a strong background in commercial analysis and TV scheduling from previous roles at TV Shoptime. Expertise includes data analysis, program planning, content creation, and revenue optimization through effective communication with commercial departments. Educational qualifications include a Bachelor's degree in Communication with a focus on Advertising and Marketing from ESPM, an MBA in Project Management from FGV, and ongoing studies in Computer Systems Technology at Universidade Federal Fluminense.
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Americanas
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Lojas Americanas SA is a Brazil-based company primarily involved in the operation of department stores. The Company's activities are divided into two business segments: Traditional stores and E-commerce.