MacKenzie Harding

Mackenzie Harding is an accomplished digital marketing professional with extensive experience in pay-per-click (PPC) advertising and team leadership. Currently serving as a PPC Specialist at Americaneagle.com since June 2023, Mackenzie focuses on developing and optimizing PPC campaigns to meet client objectives. Prior to this role, Mackenzie spent eight years at The Black Sheep, where as Director of Digital Marketing, revenue in the department increased by 211% through strategic initiatives. Mackenzie also held positions as Video Director and National Campus Editor at The Black Sheep, showcasing abilities in content creation, campaign management, and team oversight. With a Bachelor’s Degree in English from the University of Minnesota, Mackenzie has a strong foundation in communication and marketing strategy.