Zeina Yacoub

Zeina Yacoub is a seasoned marketing professional currently serving as a Senior Digital Marketing Strategist at Americaneagle.com since March 2023, where Zeina achieved the 2023 Rookie of the Year Award by leading integrated digital marketing initiatives for enterprise B2B and B2C clients. Previously, Zeina worked as a Content Marketing Manager at Gallagher, enhancing the landing page for the Workforce Trends Report, which resulted in significant increases in user engagement metrics. At Assurance, a Marsh & McLennan Agency LLC company, Zeina was instrumental in creating omnichannel engagement strategies and managing successful account-based marketing campaigns that generated $35M in revenue. With earlier experience as a Marketing Communications Specialist and Content Marketing Associate, Zeina has a robust background in strategic marketing, content development, and cross-channel campaign execution. Zeina holds a BA Cum Laude in English from the University of Illinois Chicago, awarded in 2015.