Natalie Vinard

Natalie joined America's Test Kitchen in 2015 and was promoted to Vice President of Marketing in October of 2017. Natalie and her team are responsible for the marketing strategy across all our membership websites, online cooking school, magazines (digital channels), books, and ecommerce. She is responsible for all onsite, paid, email, and social marketing. Her team is focused on increasing revenue using audience segmentation and creating a single view of the customer.

Prior to joining America’s Test Kitchen, Natalie was the Director of Consumer Marketing at The Boston Globe. There she launched the digital subscription product BostonGlobe.com. She was responsible for subscription revenue growth across print and digital.

Natalie has two certificates from Cornell University, Data Driven Marketing and Marketing Strategy. She earned her MBA at the University of Massachusetts, Boston. Natalie also has a BS in Journalism / PR and certificate in Marketing from Northeastern University.