Marie Ligier

Marie Ligier is an experienced marketing professional currently serving as Digital Marketing Manager at American Express Global Business Travel since February 2018. In this role, Marie focuses on demand generation activities, retargeting, online advertising for lead acquisition, and developing persona-based web paths to conversion. Previously, Marie held various positions at KDS, including Global Field Marketing Manager, where responsibilities involved creating regional marketing campaigns to enhance sales teams' success, and Demand Generation Manager, where Marie defined automation strategies and implemented Marketo. Additionally, Marie contributed as a Digital Marketing Specialist, overseeing community engagement, public relations, website management, SEO, SEA, and events. Early career experience includes serving as a Sales Assistant at Novotel Marseille Aéroport, focusing on account management and customer relations. Marie holds a Master of Business Administration in International Corporate Travel Management from ESCAET and a Licence in Applied Foreign Languages from Université Paris-Sorbonne.