Michael Smith is a Swiss-American brand strategist and marketing leader with over 15 years of experience in B2C and B2B sectors, working for Fortune 500 companies, including Unilever, Avon, and American Express. Currently, Michael serves as the Director of Brand Management and Transformation at American Express Global Business Travel, focusing on innovative brand strategies and team leadership. Previously, they held the role of Senior Director of Brand & Creative at Fountain, where they significantly improved marketing cohesion and brand awareness. Michael is passionate about exploring new ideas and fostering collaboration across teams and cultures. They are also the founder of Brand Trail LLC, supporting early-stage startups in brand development and strategy.
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