Avid Marketing Group
Laura Balinskas has a diverse professional background in marketing, with experience ranging from internships to leadership roles. Laura has worked at companies like Subway and Avid Marketing Group in various positions such as Vice President of Account Services, Senior Manager, and Account Manager. Laura has successfully led the development and execution of marketing strategies and campaigns, built strong relationships with stakeholders, and supported innovative marketing solutions. Laura's education includes a Bachelor of Science in Marketing from the University of Rhode Island.
Avid Marketing Group
Avid Marketing Group (AMG) is a shopper marketing firm servicing some of the world's best loved consumer brands. Established in 1986, our focus is providing creative marketing solutions that drive brand equity while engaging and motivating shoppers along their path to purchase. AMG supports our clients with a solid mix of strategy, cutting edge digital solutions and flawless program execution. Our tactics include in-store sales promotion, coupons, partnerships, sweepstakes and point of sale, as well as digital and mobile programming, utilizing ORA, AMG's proprietary Online Retail Activation system. AMG has also developed a receipt validation platform called Shop.Snap.Earn. by AMG, which rewards consumers with cash, loyalty rewards, charity donations, and gamification, to increase buyer engagement. The analytics team measures response, and provides informed recommendations to better strategize next steps, utilizing our proprietary data integration tool, Utopia by AMG. We have been in business now for over 36 years, and have been successful in providing creative marketing solutions that provide results, that are financially responsible, and that are delivered on time, every time.