AMG Funds
Amanda McNichol has extensive experience in marketing and brand management roles. Amanda is currently the Director of Content Marketing at AMG Funds, where they are responsible for developing and managing marketing collateral and promoting products and asset classes. Prior to joining AMG Funds, Amanda worked at Prudential Financial, where they served as a Manager of Retirement Full Service Product & Investment Marketing. In this role, they developed and implemented marketing strategies to drive growth and engagement, and managed the development, deployment, and measurement of unique value propositions.
Before Prudential Financial, Amanda worked as an Account Manager & Consultant at Nurenu Brand Marketing, where they built client partnerships and executed integrated marketing campaigns and brand management projects. Amanda also has experience at Legg Mason, Citigroup Asset Management, BISYS Retirement Services (BRS), and Alliance Capital Management, where they held various marketing and communications positions.
Overall, Amanda McNichol has a strong background in marketing strategy, branding, content development, and project management across diverse industries.
Amanda McNichol has a Bachelor of Arts degree from Union College, where they majored in Economics and Sociology. Amanda also holds a Lean Six Sigma Yellow Belt certification. Further details regarding the start and end dates, as well as the month and year of obtaining the certification, are not provided.
AMG Funds
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AMG Funds is a part of Affiliated Managers Group (AMG), a publicly traded global investment firm. AMG is a long-term investor in, and strategic partner to, leading independent investment firms globally, providing the advantages of partnership to magnify their success, while they retain their operational autonomy and investment independence. AMG Funds offers financial advisors and their clients access to investor-led independent managers with differentiated investment solutions that are essential to fulfilling long-term client portfolio investment objectives. Important disclosures are located here: amgfunds.com/social