James Berger is a Global Franchise and Marketing Lead in Asthma with over 20 years of experience in pharmaceutical marketing and sales. They have successfully driven brand leadership and launched novel biologic therapies across specialty therapeutic areas, achieving significant market share gains. Previously, James held leadership positions at companies such as Bristol-Myers Squibb and Takeda, where they managed marketing strategies and cross-functional teams, contributing to considerable product success, including Entyvio's $3.0B in annual sales. James is currently pursuing a Master of Business Administration at ESADE Business School while holding a Bachelor's Degree in Microbiology from the University of Wisconsin-Madison.
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