Sonia Yuan

Sonia Yuan is a seasoned marketing professional with extensive experience at Amgen, where current roles include Senior Marketing Manager for Rare Disease and Senior Manager of Coverage and Pricing. Notable achievements include the successful relaunch of the Tavneos brand, driving over 100% growth year-over-year, and leading cross-functional teams to secure coverage for key products. Previous experience includes a position as a Senior Analyst at Beghou Consulting, where technology integration and sales strategy analysis for biotech and pharmaceutical clients were key focuses, as well as a Brand Marketing Analyst role at Safeway, where market entry strategies for private label products were developed. Sonia Yuan holds an MBA from UCLA Anderson School of Management and a Bachelor's degree in Environmental Economics from the University of California, Berkeley.