Karina Hranisavljevic

Karina Hranisavljevic serves as the Senior Director/Head of Supply and Demand Planning at amika, a position held since January 2018, overseeing the Planning department and reporting to the C-suite. Previously, Karina held various roles in planning, including Director/Head of Planning for the HMS group, where responsibilities included sales forecasting, budgeting, and product strategy across multiple brands. Prior experience includes serving as Business Outlet Manager at Ermenegildo Zegna Group and as a planner at Burberry, managing product distribution and allocation for the Americas. Earlier roles encompass International Business Development Manager at Biò srl and Product Manager for Zara, with extensive experience in budget management, logistics, and consumer behavior. Karina's educational background includes degrees in Direct Marketing, Business, Marketing, and Advertising and Communications from notable institutions.