Lilit BABAYAN is a marketing professional with extensive experience in digital marketing and brand management. Currently serving as the Head of Marketing at AMIO BANK since March 2024, Lilit has also been a Digital Marketing Consultant and Manager at met agency since January 2023. Previous roles include Digital Marketing Executive at Philip Morris International from April 2022 to March 2024, where Lilit led new product digital launches and enhanced brand engagement. Additional experience encompasses positions such as Technical Marketing Manager at M.A.M educational movement, Marketing Team Lead at AMCG Agency, and Advertising Manager at Armerica. Lilit holds bachelor's degrees in Management & Finance from the French University of Armenia and in Business, Management, Marketing, and Related Support Services from Université Jean Moulin (Lyon III).