Shaista N. Usta

Shaista N. Usta is a seasoned professional in the beauty and wellness industry, currently serving as a Multichannel Lux Beauty Business Development, Marketing, Artistry, Sales, Education, & Training specialist at Coty since August 2022. Usta has a diverse background that includes advocacy as a Global Brand Ambassador for Amnesty International, focusing on social justice and human rights, and founding Makeup and Mission, a social media marketing firm dedicated to causes in beauty and wellness. Previous roles also encompass regional account executive responsibilities at The Rodial Group, lead programming at Team Precision Public Company Limited, and distinguished positions at Sisley Paris, Parfums Christian Dior, and CHANEL, where Usta earned accolades for makeup artistry and sales performance. Usta's educational background includes a Bachelor of Science in International Business and Marketing from the University of Houston, alongside cosmetology and aesthetics training.