AmorePacific Corporation is a South Korean beauty and cosmetics conglomerate, operating 33 health, beauty, and personal care brands including Etude House, Mamonde Cosmetics, Innisfree, Laneige, Lolita Lempicka, Korean beauty (K-beauty), and Annick Goutal. 

Consumer Services

AmorePacific

AmorePacific's headquarters in Republic of Korea

Suh Kyungbae

Ahn Saehong

Yoon Sung Choi

sean kim

Minjung Choi

Beom Shim

Gayoon Jung

Jennifer Hsu

Brian Byung-Fhy Suh

Eunsuk Rho

Lee Sangmok

Eom Yeongho

Park Seungho

Kim Jinyeong

Kim Gyeongja

Lee Hwiseong

This department focuses on developing and managing brand strategies, marketing plans, and communications to enhance brand visibility and engagement.

Brand Marketing

This department focuses on promoting and managing the identity and messaging of the Sulwhasoo Lolita Lempicka brand.

Brand Management

This department is responsible for developing and executing marketing strategies, brand communications, and public relations initiatives to promote and enhance the presence of the Laneige brand.

Marketing and Communications

This department focuses on managing and optimizing ecommerce strategies, sales, and marketing efforts to enhance online business performance.

Ecommerce Operations

This department focuses on brand development, marketing strategies, and innovative product promotion to enhance the Sulwhasoo brand presence and customer engagement.

Marketing and Brand Management

The Human Resources team at AmorePacific is responsible for talent acquisition, employee relations, and performance management across all 33 brands. They focus on ensuring a positive workplace culture, overseeing staff training and development, and aligning HR strategies with the company's mission and values to foster organizational growth and employee well-being.

AmorePacific

Org chart

Board & advisors

Teams

Brand Marketing

Brand Management

Marketing and Communications

Ecommerce Operations

Marketing and Brand Management

Human Resources

Offices

AmorePacific

Org chart

Board & advisors

Teams

Brand Marketing

Brand Management

Marketing and Communications

Ecommerce Operations

Marketing and Brand Management

Human Resources

Offices

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