Aline Cui

Aline CUI is an experienced digital marketing professional currently serving as the Digital Content Lead at AMOREPACIFIC since November 2023. Previously, Aline held the position of Social Marketing Head at 雅培 from June 2021 to March 2023, where responsibilities included leading the social team to develop consumer-insight based content and implementing social media strategies to enhance brand engagement. Aline also served as the Social & Content Head at FrieslandCampina, focusing on increasing brand interest through high-quality content targeted at new mothers. Earlier career roles included Digital Manager positions at 上海汽车集团股份有限公司 and Pierre Fabre, where Aline contributed to brand awareness and consumer loyalty initiatives. Aline's educational background includes a Master's Degree in Communication & Commerce from Université Blaise Pascal and a Bachelor's Degree in Advertising from Shanghai Normal University.