AmorePacific
Shannon Wright is an accomplished digital marketing professional with extensive experience in e-commerce and digital strategies. Currently serving as Senior Manager of Digital & E-Commerce at AMOREPACIFIC since August 2022, Shannon has previously held key positions such as Ecommerce Manager at Tata Harper Skincare and Assistant Ecommerce Manager at Caudalie. Shannon's career began with a focus on digital media and marketing at Plan de Ville, where responsibilities included website management and media production. An educational background includes a Bachelor’s Degree in Advertising and Marketing Communications from the Fashion Institute of Technology, complemented by a study abroad program in International Luxury Marketing at The American Business School of Paris, and an Associate of Arts in French Studies from Saddleback College. Shannon possesses a thorough understanding of customer journeys and digital marketing processes across multiple platforms and industries.
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