Yk C

YK C is an experienced marketing professional with a strong background in integrated marketing communications (IMC) and account management. Currently serving as an Associate at AMOREPACIFIC since January 2024, YK previously held the position of Account Manager at TBWA\Worldwide, where the management of IMC campaigns for notable brands like Shinhan Life and Ferrero Korea was a key responsibility. YK's expertise extends across strategic planning, project management, and media planning, with proficiency in digital performance tracking on platforms such as YouTube and Google. Earlier roles include Senior Account Executive at Havas Group, focusing on social media campaigns for AE Brands Korea, and Account Manager at J. Walter Thompson Worldwide, where YK managed multi-market campaigns in the APAC region. YK's educational background includes a Bachelor's degree in Economics from New York University and a Secondary Education degree from Hun School of Princeton.