AmorePacific Corporation is a South Korean beauty and cosmetics conglomerate, operating 33 health, beauty, and personal care brands including Etude House, Mamonde Cosmetics, Innisfree, Laneige, Lolita Lempicka, Korean beauty (K-beauty), and Annick Goutal. 

Consumer Services

AmorePacific

AmorePacific's headquarters in Republic of Korea

This department oversees strategic decision-making and organizational leadership.

Management

The Marketing Team at AmorePacific drives the global branding strategies and promotional activities for its diverse portfolio of beauty and personal care brands, such as Etude House, Innisfree, and Laneige. They execute campaigns across multiple channels, manage social media presence, oversee e-commerce initiatives, and collaborate with international markets to enhance brand visibility and consumer engagement. The team includes roles from marketing executives to e-commerce managers, all working closely to ensure consistent brand messaging and market growth.

Marketing Team

This department is responsible for developing and executing marketing strategies, brand communications, and public relations initiatives to promote and enhance the presence of the Laneige brand.

Marketing and Communications

This department focuses on promoting and managing the identity and messaging of the Sulwhasoo Lolita Lempicka brand.

Brand Management

This department manages branding, advertising, and promotional strategies to effectively reach and engage target audiences.

Marketing Department

This department focuses on brand development, marketing strategies, and innovative product promotion to enhance the Sulwhasoo brand presence and customer engagement.

Marketing and Brand Management

This department focuses on managing and optimizing ecommerce strategies, sales, and marketing efforts to enhance online business performance.

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Other teams

Marketing Team

Marketing and Communications

Brand Management

Marketing Department

Marketing and Brand Management

Ecommerce Operations