Tripp Ritter

Tripp Ritter currently serves as the Head of Competitive Intelligence at Amperity, having previously held key positions in competitive intelligence and product marketing at Xero, LinkedIn, and Eightfold AI. At LinkedIn, Tripp successfully merged competitive intelligence and customer insights teams, enhancing strategic decision-making for leadership, marketing, and sales. Prior roles include Senior Competitive and Market Intelligence Manager at Tableau, where Tripp developed competitive content strategies, and Team Lead of Competitive Insights at SAP Concur, where impactful research guided marketing strategies across multiple regions. Tripp's extensive experience in market research and analytics has consistently contributed to increased revenue growth and improved competitive positioning across various organizations, starting from the independent consulting phase and roles at Hansa GCR and Kronos Incorporated. Educational background includes a Master's in National Security Studies and a Bachelor's in International Relations from Georgetown University.