Ampersand
As Ampersand’s Chief Technology Officer, Gerrit Niemeijer oversees the ongoing development of the company’s advanced TV advertising platform, including its unparalleled data and inventory resources and world class technology infrastructure.
For the past two decades, Gerrit has been one of the foremost architects in driving the development of the advanced television ecosystem, holding over 20 patents in the space. Gerrit was previously Chief Technology Officer and founding member of Visible World, where he won technical Emmy Awards and led the development of AudienceXpress, the first programmatic platform for buying linear TV.
Before Visible World, Gerrit was Vice President and Senior Project Manager at Philips, where he developed its digital set-top box platform and started a unit that integrated internet technologies into consumer electronics platforms, eventually launching Philips’ internet-enabled set-top boxes in the North America market.
Gerrit holds a master’s degree in computer science from the University of Twente in the Netherlands.
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Ampersand
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Ampersand is Moving TV Forward™. As the industry’s largest source of combined multiscreen TV inventory and viewership insights, we are changing the way TV is bought and measured. Powered by industry leading aggregated, and with a commitment to protecting personal information, Ampersand gives advertisers true audience first planning, scale in execution, and advanced measurement of their TV investments. Ampersand represents 117M multiscreen households and over 75% of addressable households in the U.S. (64M households). Whether a local or national advertiser, we help clients reach their unique target audience and deliver their stories – anytime, anywhere and on whatever device. Ampersand is owned by Comcast Corporation, Charter Communications, Inc. and Cox Communications. For more information, please visit Ampersand at www.ampersand.tv