ampliFI Loyalty Solutions
SriHarsha Velamakanni, MBA, CSPO®, is a Technical Product Manager at ampliFI Loyalty Solutions since August 2023, with a solid background in product management and technical analysis. Previous experience includes a role as Product Manager at Upright, where significant achievements included boosting conversion rates by 75% through a conversational AI chatbot and optimizing operational costs by $200,000 with an analytical dashboard. SriHarsha also served as Senior Product Analyst and Product Owner at Finastra, focusing on financial products for corporates, and as a QA Analyst at Oracle, where automation efforts enhanced test execution efficiency by 60%. Early career experience involved quality engineering at Misys, where API testing for major banks and rapid implementation projects significantly contributed to revenue growth. SriHarsha holds an MBA in Marketing from Indiana University - Kelley School of Business and a Bachelor's Degree in Electrical and Electronics Engineering from Gitam University.
ampliFI Loyalty Solutions
ampliFI Loyalty Solutions is a data-driven, industry-leading loyalty and engagement provider, offering custom rewards programs for financial institutions nationwide. With over 25 years of innovative experience, ampliFI delivers branded loyalty programs for credit and debit cards tailored to financial institutions. Being a pure loyalty program provider, ampliFI is provider agnostic, giving clients flexibility to integrate into their existing processing relationships. ampliFI’s robust and innovative solutions include a suite of real-time rewards, unique earning and redemption opportunities, total relationship rewards, and full cardholder support. ampliFI gives issuers the power to customize and manage their program to align with their market strategies and provides data analytics that highlights performance and engagement insights on cardholder behavior to drive positive ROI. The company is headquartered in Naperville, IL, with an on-site customer contact center, as well as PCI compliant operations. ampliFI is influencing and supporting over 10 million cardholders. ampliFI is Visa’s exclusive domestic provider for loyalty.