Tracy R. Nelson

Tracy R. Nelson has extensive experience in digital advertising and platform support, currently serving as the Director of Platform Support at Lee Enterprises since March 2014. Key responsibilities include overseeing agency digital platforms and managing vendor relationships. Prior roles at Amplified Digital Agency encompassed various managerial positions, including Performance Enablement Manager, Fulfillment Manager, Campaign Optimization & Intelligence Manager, and Transition Manager, focusing on campaign performance, team leadership, and process optimization. Earlier experience includes significant roles at BH Media, where Tracy led digital advertising operations across multiple teams, as well as positions at Conservation Strategies, The Martin Agency, Media General, and Richmond-Times Dispatch, showcasing a strong background in account management and digital project coordination. Tracy holds a Bachelor's degree in Fashion Merchandising from Virginia Commonwealth University.