Elizabeth Bjork

Science Advisor at Amplifire

Elizabeth is the Co-principal investigator of the Bjork Learning and Forgetting Laboratory at UCLA. Her work has shown the public that forgetting is not the unfortunate tendency of a limited system; rather, it is the consequence of an adaptive one. Most people are inaccurate in measuring their own knowledge through judgments of learning because they mistakenly rely on the immediate access to knowledge in order to determine the long-term memory retention and the transfer of such knowledge to different contexts.