Diego Alejandre

Diego Alejandre is an experienced executive specializing in business management within the hearing care and eyewear industries. Currently serving as the General Manager for Amplifon in Canada since 2018, Diego oversees full P&L responsibilities for the leading hearing care services provider. Previously, as Managing Director for Amplifon in Portugal, Diego managed a business unit with €25 million in sales, achieving significant growth. Diego’s tenure at Luxottica includes roles such as Trade Marketing Director for the high-end Oliver Peoples Group and Director of Platinum & Flagship Stores for Sunglass Hut, where strategic leadership contributed to substantial revenue generation. Earlier experience includes the National Sales Manager at High Tech Sunglasses and Marketing Manager at Playeras y Mas, SA de CV. Diego holds a Bachelor of Business Administration in Marketing from ITESO Universidad Jesuita de Guadalajara and participated in an exchange program at IÉSEG School of Management.