Amplify
Lara MacAlpine has a diverse work experience in the fields of partnerships, talent management, and public relations. Lara currently works at Amplify as the Partnerships & Talent Lead. Prior to this role, Lara worked at Mission as a Partnerships Senior Account Manager, where they brokered and managed partnerships with various global brands. Lara also worked as a Partnerships Account Manager at Mission. Before Mission, Lara worked at Seven Dials PR as a PR Account Manager and PR Senior Account Executive, where they managed press offices, campaign activations, and event productions for clients in the entertainment and beverage industries. Lara has also gained experience at Ogilvy, Brand Revolution, THRSXTY, and Exposure, where they contributed to various PR and event production activities for clients in the drinks, fashion, and lifestyle sectors.
Lara MacAlpine earned a Bachelor's Degree in Psychology with a Minor in Public Relations from the University of North Carolina at Chapel Hill from 2010 to 2014. Lara also received a Certificate in Digital Marketing Strategy from the University of the Arts London in 2020. Prior to their university studies, Lara completed their International Baccalaureate Diploma at the United Nations International School from 2007 to 2010.
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Amplify
Amplify is a global creative agency, specialising in culture and experiences. Named both ‘Brand Experience Agency of the Decade’ and 'Global Experience Agency of the Year', Amplify works with some of the world’s most forward-thinking and progressive brands including; adidas, Airbnb, Google, Netflix, Pinterest, PlayStation, Porsche and Spotify, creating campaigns and experiences that join the dots between people, brands and culture. The agency is also the creative mind behind Young Blood, a research platform focused on modern youth culture and worldbuilding, a brand and culture platform that explores how brand building is evolving. Headquartered in London but operating all over the globe, Amplify also has hubs in LA, New York, Paris and Sydney. Our Philosophy We join the dots between people, brands + culture. Amplify create big ideas, campaigns, experiences and platforms designed to be amplified at every touchpoint and across the entire marketing mix. We are a 'home for creative people and clients' on a shared mission to join 'the dots between people, brands and culture'. We know we have two clients, both the brands that give us the killer briefs and the often hard-to-reach audiences they're trying to engage. Through our campaigns, we find cultural spaces where a brand and audience can come together to create conversation, community and culture - building loyalty and long-term relationships. See examples of our client work here: www.weareamplify.com/work/global Watch our worldbuilding film here: /www.weareamplify.com/worldbuilding/all Find out more about our Young Blood research here: www.weareamplify.com/young-blood/all If you like our way of thinking then please get in touch: hello@weareamplify.com