Amplify
Rachel M. has a diverse work experience, starting with their current role as a Strategy Director at Amplify since July 2022. Prior to that, they worked at Hill+Knowlton Strategies as Co-chair H+K Roots from June 2020 to August 2022, and as a Senior Creative Strategist from February 2019 to August 2022. Before joining Hill+Knowlton Strategies, they worked at Not Actual Size Limited as a Content Strategy from March 2018 to January 2019. Rachel also had previous roles at Hill+Knowlton Strategies as a Content and Publishing specialist from January 2015 to March 2018, Intel Corporation as an Intel EMEA consumer social from September 2016 to March 2017, Directski.com as a Writer from August 2014 to May 2015, Enterprise Europe Network- Swansea University as a Project Assistant from August 2013 to December 2014, One World Media - UK for training, RedPivot Skateboards Ltd as a Marketing and Creative Director from September 2011 to 2013, and RNLI as a Face2Face Fundraiser from April 2011 to September 2012.
Rachel M. completed their Bachelor's Degree in English Literature and Film Studies at the University of Exeter from 2009 to 2012. Rachel then pursued a Master's Degree in Comparative Journalism at Swansea University from 2014 to 2016. In 2017, Rachel M. took a course on Marketing and Consumer behavior titled "An Introduction to Consumer Neuroscience & Neuromarketing" at Copenhagen Business School. Later that year, they also completed a short course on Digital Filmmaking, specifically focusing on Cinematography and Film/Video Production, at City, University of London.
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Amplify
Amplify is a global creative agency, specialising in culture and experiences. Named both ‘Brand Experience Agency of the Decade’ and 'Global Experience Agency of the Year', Amplify works with some of the world’s most forward-thinking and progressive brands including; adidas, Airbnb, Google, Netflix, Pinterest, PlayStation, Porsche and Spotify, creating campaigns and experiences that join the dots between people, brands and culture. The agency is also the creative mind behind Young Blood, a research platform focused on modern youth culture and worldbuilding, a brand and culture platform that explores how brand building is evolving. Headquartered in London but operating all over the globe, Amplify also has hubs in LA, New York, Paris and Sydney. Our Philosophy We join the dots between people, brands + culture. Amplify create big ideas, campaigns, experiences and platforms designed to be amplified at every touchpoint and across the entire marketing mix. We are a 'home for creative people and clients' on a shared mission to join 'the dots between people, brands and culture'. We know we have two clients, both the brands that give us the killer briefs and the often hard-to-reach audiences they're trying to engage. Through our campaigns, we find cultural spaces where a brand and audience can come together to create conversation, community and culture - building loyalty and long-term relationships. See examples of our client work here: www.weareamplify.com/work/global Watch our worldbuilding film here: /www.weareamplify.com/worldbuilding/all Find out more about our Young Blood research here: www.weareamplify.com/young-blood/all If you like our way of thinking then please get in touch: hello@weareamplify.com