Laura Murphy

Laura Murphy is an accomplished executive with extensive experience in commercial leadership and customer experience. Currently serving as CEO of Amplify Analytix since January 2018, Laura has held significant roles at Philips, including Senior Director of Commercial Excellence and Senior Director of Customer Experience, where focus centered on enhancing customer engagement and driving commercial strategies. Laura's leadership in business segments, particularly as Business Segment Leader for OEM Outdoor EMEA at Philips Lighting, resulted in growth and effective mid-term strategy execution. Prior to these roles, Laura contributed to international business development at EDS and gained foundational experience at Oberthur Card Systems and De La Rue plc. Laura holds an MBA from the University of Cambridge and an MA (Hons) in Languages from Heriot-Watt University.