Amplify Snack Brands, owned by Hershey, is a fast growing “better-for-you” (BFY) snack brand company based in Austin, Texas. Led by a team of world-class executives, the company produces guilt-free snacking products and prides itself in having products that taste great with simple ingredients. 

The Company’s anchor brand, SkinnyPop, is a leading BFY ready-to-eat (RTE), popcorn brand. Through its simple, major allergen-free and non-GMO ingredients, the brand embodies the BFY mission and has amassed a loyal and growing customer base across a wide range of food distribution channels in the United States. 


In addition to SkinnyPop, our other snacks include Paqui, Oatmega, and Pirate's Booty. Our snacks are made with the fewest, cleanest, and simplest ingredients possible to craft the best tasting products by fulfilling our purpose to fuel the joy of snacking without compromise! 

Consumer Goods

Food & Beverage

Amplify Snack Brands

Pamela Netzky

Thomas Wilkes

Sean Griffith

Christina Brown

Biniyam N.

Charles Boyer

Jim Spinale

Kelly Koontz

The Sales & Revenue Management team at Amplify Snack Brands is responsible for driving the company's growth by strategizing and executing sales initiatives across various distribution channels. This team analyzes market trends, optimizes pricing strategies, and partners with our retail clients to enhance product placement and visibility. Additionally, they work collaboratively to ensure that sales goals align with the company’s mission of providing better-for-you snacking options, ultimately fueling both revenue growth and customer satisfaction.

Sales & Revenue Management

Finance and Accounting

Leadership Team

Sales & Revenue Management

About

Team members

Other teams at Amplify Snack Brands

Finance and Accounting

Leadership Team