Mr. Choi has over 20 years of experience in product development and commercialization with expertise in the medical device industry. He has held executive positions ranging from engineering to marketing and sales in start-up settings to Fortune 500 companies.
Prior to co-founding Amplify Surgical, Mr. Choi was the Chief Business Development Officer at CTL and the VP of R&D at Ellipse Technologies and VertiFlex. While at VertiFlex, he introduced a pioneering minimally-invasive technology, enabling interventional physicians to surgically treat lumbar spinal stenosis. He also led the development and the asset sale of a spinal fusion system to Stryker, achieving a 10x return in less than a year from concept to commercialization. For almost 10 years, Mr. Choi also held leadership positions in both marketing and engineering with Stryker Spine and Orthopedics.
Mr. Choi earned his B.S. in Mechanical Engineering from U.C. Berkeley and received his MBA from Rutgers University. He also completed executive education program from the Wharton School of the University of Pennsylvania.
Current role